BUS2Talk: Digital and Sustainable: Working Together for the Bus Tourism Industry

Guest: Michael Buller, Chairman, Verband Internet Reisevertrieb e. V. (VIR)

“We sell happiness. Almost everyone looks forward to a vacation all year round," says Michael Buller, Chairman of the “Verband Internet Reisevertrieb e. V.”. The desire to travel is unbroken, even despite the sharp rise in prices. In the meantime, every second trip also involves the bus. Since classic travel agencies have lost more than 40 percent of their business since 2019, online distribution is more important than ever. Digitalization opens many opportunities, but also challenges companies with complex issues, emphasizes the digital tourism expert. How do products get into distribution faster? How do vacations become easier for travelers, for example, with a ticket for seamless travel? In online channels, competition is just a click away. Find out in the podcast what this means for companies online. Michael Buller sees VIR as a guide that supports its members with its expertise.

Our podcast also looks at trends in bus travel, such as sustainable travel. Consumers expect companies to design their products accordingly. Listen in!

A note for all non German-speaking listeners: this episode is only available in German.