BUS2Talk: Fresh Travel - New business class in bus tourism

Guests: Marvin Ruf & Dr. Christoph Berdenich

A new platform for bus tourism offers bus companies an innovative digital business field that is ready for booking because the system is user-based. We think this is a perfect way to kick-off our first episode of BUS2Talk season 2.

In order to fill the digital catalog, the focus of the Daimler Buses Innovation Lab is on "Creating optimized added value in digital services across the entire bus operator ecosystem and making digital processes cooler and more modern," says Marvin Ruf, Business Developer in the Innovation Management unit.

Company founder Dr. Christoph Berdenich explains: "We are working together with a bus market start-up and implementing user-centered design to develop a comparative and modern approach to customer communication for bus operators with lots of additional potential."

Our conversation unfolds to spotlight new innovative possibilities for Fresh Travel that include rethinking charter services and opening new sales channels for bus tourism. In the future, the path could digitally connect the customer directly to the bus company instead of going from bus company to customer.

Listen to our two guests talk about topics ranging from power napping for large teams to a doctor without mobility restrictions. Reserve your seat in business class and listen to our BUS2Talk podcast.

A note for all non German-speaking listeners: this episode is only available in German.